Execution around sales and marketing remains a major challenge for B2B tech startups looking to move along the growth/valuation curve. Despite founders readily accepting the importance of sales and marketing in moving from startup to scale-up, execution remains a major barrier to success. As a gauge of the challenge, less than 1 in 5 startups accepting seed investment ever make … Read More
Holidays, such as the recent Festive season, provide the perfect circumstances to do that “(Sittin’ On) The Dock Of The Bay” thing, to kick-back and just go with the flow of what rolls by. One such evening I happened to flick through some online movies and ‘All the President’s Men’ caught my eye. It had been substantially more than a … Read More
One thing I missed in part 1 of this journey diary was the development of a messaging framework for The Right Five. This was almost a day 1 activity after we said “we’re doing this”. The messaging framework ensures you communicate consistently across all channels. It’s based on traditional PR practices and looks to consistently establish (in 25 words, 50 … Read More
In our last post we looked at our journey to date. For this and future posts we’ll be looking forward and detailing our on-going progress – a living, breathing account of the birth and growth of a bootstrapped B2B tech startup. As of today, January 4th, 2022 our MVP (sales recruitment technology focused on the unique requirements of the first … Read More
