Make it rain, make it rain, make it rain. That’s the dream of B2B tech founders for their first sales hire. They will bring in the sales that will bring you stability and breathing room. Based on our years of experience, research, and conversations with tech leaders—this is rarely the case. And, it might not be the right mindset for … Read More
When you are a startup, you have to take every opportunity to get your name out in order to attract customers and talent. Yet, many startups give up a massive opportunity for increasing name identity. This happens in a number of areas, but critically when they are seeking their first salesperson. Startups often turn to recruiters to fill this role … Read More
When you are on a journey, it’s always helpful to have a map. It’s no different for B2B tech startups. Through our experience, research, and interviews with leaders in the startup space, we have developed an easy way to understand the growth cycle of startups. There are three distinct phases for B2B tech startups, with each phase requiring a specific … Read More
The best person to be the first sales hire for a B2B tech startup is someone that can deal with failure and rejection. Repeatedly. They need to learn from each experience, refine the pitch, gather insights, and develop new approaches and potential clients. They have to keep doing this until success hits. The question for entrepreneurs—and everyone else— when they … Read More
