Dating, Sales, and Startups

Steve LudwigHiring ChallengesLeave a Comment

two people gazing into each other's eyes

Dating sucks. Okay, let’s refine that one. Dating sucks, except for the genetic freaks that would qualify to be on Love Island. They are not bereft of choice. Still, even for them, the odds may be good, but the goods may be odd.  For B2B tech startups or any business looking into new markets, the behavior of potential clients is … Read More

That’s Sun Strategy

Steve LudwigLife StuffLeave a Comment

The Terracotta Army in China

A 2,000-year-old book continues to have a major influence on today’s business thinking.  No, it’s not the bible.  It’s “The Art of War” by Sun Tzu. It’s about war, thus the title. But its principles have made it go to reading for business professionals for more than 50 years.  For B2B tech startups, it’s helpful to know some of Sun … Read More