That’s Sun Strategy

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The Terracotta Army in China

A 2,000-year-old book continues to have a major influence on today’s business thinking.  No, it’s not the bible.  It’s “The Art of War” by Sun Tzu. It’s about war, thus the title. But its principles have made it go to reading for business professionals for more than 50 years.  For B2B tech startups, it’s helpful to know some of Sun … Read More

Meet the New Boss, Same as the Old Boss?

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wooden tiles spelling out "in lifting others, we rise".

Most people are not prepared to be the boss of an organization. It’s not a character flaw; rather, as much as we talk about leadership in business circles, you can’t know what it’s like to be in charge until you are. It’s a big responsibility that people’s mortgages, their kids’ college educations, and vacations to Disneyland have a lot to … Read More

Keeping Perspective When Things Get Weird

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A lens ball showing perspective

The Right Five is here to help you get your B2B tech start-up’s first sales hire right the first time. We’ve been you. And, right now, we are you too. We are a startup. As founders we are doing this work because we want to, we have a passion for it, and we know that we can make life better … Read More

Why Time Off is Good for You

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woman laid on beach

I like to work. My guess is that you do too.  That’s why you are in the startup world. You want to do the work it takes to see your idea become reality.  Our team at The Right Five likes to work. If we didn’t we wouldn’t have started this company.  It’s probably a safe bet that your team likes … Read More