How to Define Your Target Market

Neil HartleyValue Creation JourneyLeave a Comment

image of a dart hitting the bullseye

In a recent post on investment pitfalls, we touched on two areas where B2B tech startups often fail to execute. One is their inability to successfully recruit their first Sales hire, the second is an inability to properly define their target market. This post provides insights on how to avoid execution issues arising from poor (or no) target market definition. … Read More

Seed Surge = Series-A Crunch?

Neil HartleyValue Creation JourneyLeave a Comment

investment

It’s never been easier to raise seed investment. Recent years have seen a four-fold increase in the number of seed investments. Unfortunately, the number of Series-A investments have been pretty flat over the same period and, in some regions, significantly down since 2014. As a tech B2B founder looking to make your first Sales hire, should your glass be half-full … Read More