Remember the Time of the Year

Forgetting an anniversary might get you in trouble with your significant other.

Ignoring that your employees or clients observe religious holidays can be catastrophic.

Whatever your personal religious tradition, or lack thereof (all of which works for us), it’s important to take into account major religious holidays when doing sales and business planning.

While most of the business world understands you don’t try to do deals around Christmastime, there are other times of the year that have major religious holidays.

Like, right now, for instance. The world’s three major monotheistic religions are all in the middle or starting major celebrations.

Ramadan started on March 22 and ends on April 20.

Passover starts Wednesday, April 5, and ends Thursday night, April 13.

Western Christians started Holy Week with Palm Sunday on April 2 and ends with Easter on Sunday, April 9.

Orthodox Christians have Holy Week starting on the 9th and finishing on the 16th.

What does any of this have to do with Pathfinders, startup sales, or finding people that can help your organization grow?

Running a startup, or starting a new project, it’s really easy to get tunnel vision. Forgetting major religious holidays can be seen as rude or insulting. Not considering religious holidays when looking at your sales cycle or while doing business planning can cause major headaches.

As easy as it is to be consumed by work, we all need to take a break and remember those important things outside ourselves and how we make a living.

So, if you are celebrating a holiday, may it be everything you want it to be for you and your family.

If you are not, enjoy the start of spring in the Northern Hemisphere and fall in the Southern.

Work will be here when you get back.