Last week we highlighted how B2B tech founders can deal with the Great Resignation. This week we’re taking a look at the Great Layoff and what that means for our B2B tech founder. While the Great Resignation requires a degree of thoughtfulness in terms of how to compete given that dynamic, the Great Layoff presents opportunity albeit with a note … Read More
…or as Gary Vaynerchuk said, “what about the great ‘not even applying in the first place’?” The seeds of the “great resignation” go back several years and it was Texas A&M’s Anthony Klotz who gave it a name back in 2019. A 2021 Microsoft survey of over 30,000 workers showed 41% were considering quitting their job with that number rising … Read More
If you’re a B2B tech founder with previous marketing experience then you’ll be well aware of the costs associated with creating awareness in your business and turning that awareness into leads. It’s certainly not unusual for a steady-state cost per lead to be north of $50 and significantly more in highly competitive sectors. And that’s steady-state. Figuring out how to … Read More
Execution around sales and marketing remains a major challenge for B2B tech startups looking to move along the growth/valuation curve. Despite founders readily accepting the importance of sales and marketing in moving from startup to scale-up, execution remains a major barrier to success. As a gauge of the challenge, less than 1 in 5 startups accepting seed investment ever make … Read More
A couple of good friends spent much of 2020 looking for new roles in the tech sector. It was tough for them and both interviewed with tens of companies before landing a role that excited them and was a good fit for their skillsets. What surprised me was the number of interviews they were put through by each company. It … Read More
