Founder Seeks Pathfinder for Mutually Beneficial Relationship

Rob BakerPathfinder SalesLeave a Comment

picture of two jigsaw pieces

B2B tech founders will find they are best served by considering their all-important first Sales hire, The Pathfinder, as a ‘Comrade-in-Arms’ rather than a pure Sales functionary. According to Merriam-Webster, a business centric definition of a ‘comrade-in-arms’ is “a person one worked together with to achieve something”. Those few words perfectly encapsulate how B2B tech founders should shift their mindset to … Read More

An Assessment Based on Experience

Neil HartleyHiring ChallengesLeave a Comment

a model of albert einstein

Many B2B tech founders struggle to successfully make their first sales hire. The Right Five automatically delivers the right five candidates for interview, thereby, saving time and getting the right person into the market quickly. Certainly for founders with a non-Sales background, making that first Sales hire is likely to be the hardest they’ll ever make and one which can … Read More

Should I Hire a Commission-only Salesperson?

Neil HartleyPathfinder SalesLeave a Comment

hand holding dollar bills

You’re a bootstrapped B2B tech founder. You’ve done much of the hard work building a product, getting it to market and closing those first deals. What’s more, you’ve done it and, likely, not drawn a salary. It was tough, wasn’t it? Maybe even a little uncomfortable for founders with a more technical background. It would be natural to now want … Read More

The Right Five, Not Just the Best Five

Neil HartleyHiring ChallengesLeave a Comment

poppy in a field of wheat

You’re a busy person. You’ve founded your B2B tech startup, got your product into the market and led from the front to win those first few key customers. You’ve proved that someone will pay for your product and it looks like you’ve made it onto the right trajectory for success. You may have taken a little seed money already and, … Read More

Why Five?

Neil HartleyHiring ChallengesLeave a Comment

Many people making up the number five

Conventional wisdom suggests you should screen all your candidates for a given role and then perform in-depth interviews with 3-5 of them and, hopefully, make your selection from there. However, does that conventional wisdom apply to B2B tech founders looking to make their first Sales hire? In any area of business, you would imagine that most hiring managers have a … Read More

Panning for Pathfinder Gold

Steve LudwigHiring ChallengesLeave a Comment

Panning for Pathfinder Gold

It has been called the “Great Resignation.”  People are quitting their jobs in record numbers. The lockdowns and forced remote work during COVID-19 gave people a chance to see work differently. Many realized they wanted a combination of something more fulfilling, better paying, with greater flexibility, or all three. That means there is an even greater scramble among established companies … Read More

The Alphabet Soup of Sales

Neil HartleyPathfinder SalesLeave a Comment

alphabet soup of sales

You’ve seen the acronyms, SDRs, BDRs, AEs, MQLs, SQLs etc. but what do these mean and, as a tech B2B founder looking to make your first Sales hire, what do they mean to you and should you care? After all, one salesperson is like any other salesperson, right? Actually, no but we’ll get to that. Let’s start by deciphering the … Read More

The Challenge of Bootstrapped Sales

Steve LudwigPathfinder SalesLeave a Comment

finding a path through the woods

It’s a common problem, yet it seems one that has yet to be solved—getting the first sales hire right in a B2B bootstrapped startup.   In the years we have worked in the startup space, the entrepreneurs that we have interviewed, and from all the literature bemoaning the subject, Sales continues to be a huge priority and a huge miss.  … Read More