A 2,000-year-old book continues to have a major influence on today’s business thinking. No, it’s not the bible. It’s “The Art of War” by Sun Tzu. It’s about war, thus the title. But its principles have made it go to reading for business professionals for more than 50 years. For B2B tech startups, it’s helpful to know some of Sun … Read More
As a B2B tech startup, you have likely already experienced the challenges of building and scaling your business. From developing a product that meets the needs of your target market to securing funding and building a strong team, the journey of a startup is often fraught with obstacles. One of the most significant challenges that many startups face is hiring … Read More
When you are a startup, you have to take every opportunity to get your name out in order to attract customers and talent. Yet, many startups give up a massive opportunity for increasing name identity. This happens in a number of areas, but critically when they are seeking their first salesperson. Startups often turn to recruiters to fill this role … Read More
Talent is hard to find. Good sales talent is harder. Perhaps the hardest is the person who can be successful as the first Sales hire at your B2B tech startup—those we call Pathfinders. We have found Pathfinders are individuals who have the right combination of vocational and deep skills that will enable them to succeed as your first Sales hire. … Read More
When you started your company, you didn’t say to yourself, “Boy, I can’t wait until I need to hire my first salesperson.” We’ve been there. We get it. You want to spend more time developing your product or service and satisfying your initial customers. It’s highly unlikely you started your company dreaming of the moment you could make your first … Read More
Overview and Demo Video:- Transcript:- Many B2B tech founders struggle to successfully make their first sales hire. This is largely because of a mismatch between what they think they need and what they actually need to get them from startup to scale-up. As an example, founders often lean towards salespeople with the best rolodex, or who are the most extroverted, … Read More
