Why Startups Should Manage Recruitment Directly

Steve LudwigHiring ChallengesLeave a Comment

person holding a tv remote control

When you are a startup, you have to take every opportunity to get your name out in order to attract customers and talent.  Yet, many startups give up a massive opportunity for increasing name identity.  This happens in a number of areas, but critically when they are seeking their first salesperson. Startups often turn to recruiters to fill this role … Read More

How Do You Find Sales People to Hire?

Steve LudwigHiring ChallengesLeave a Comment

poppy in a field of wheat

Talent is hard to find. Good sales talent is harder. Perhaps the hardest is the person who can be successful as the first Sales hire at your B2B tech startup—those we call Pathfinders.  We have found Pathfinders are individuals who have the right combination of vocational and deep skills that will enable them to succeed as your first Sales hire. … Read More

How Do I Make My First Sales Hire?

Steve LudwigHiring ChallengesLeave a Comment

picture of screwed up piece of paper and a paper plane - how do you get from one to the other?

When you started your company, you didn’t say to yourself, “Boy, I can’t wait until I need to hire my first salesperson.”  We’ve been there. We get it.  You want to spend more time developing your product or service and satisfying your initial customers. It’s highly unlikely you started your company dreaming of the moment you could make your first … Read More

The Right Five – Overview and Demo

Neil HartleyPathfinder SalesLeave a Comment

The Right Five Overview and Demo

Overview and Demo Video:- Transcript:- Many B2B tech founders struggle to successfully make their first sales hire. This is largely because of a mismatch between what they think they need and what they actually need to get them from startup to scale-up. As an example, founders often lean towards salespeople with the best rolodex, or who are the most extroverted, … Read More