The Right Five – Overview and Demo

Neil HartleyPathfinder SalesLeave a Comment

The Right Five Overview and Demo

Overview and Demo Video:- Transcript:- Many B2B tech founders struggle to successfully make their first sales hire. This is largely because of a mismatch between what they think they need and what they actually need to get them from startup to scale-up. As an example, founders often lean towards salespeople with the best rolodex, or who are the most extroverted, … Read More

The Right Five Journey (part 6)

Neil HartleyValue Creation JourneyLeave a Comment

a road disappearing into the distance

Regular readers will recall that our product development was outsourced to a Ukrainian firm called Go Wombat. We started the design phase of the project in December 2021 and moved into the development phase at the beginning of February. The goal was to complete the project by end of March, 2022. Then the invasion of Ukraine happened (something we’ve covered … Read More

The Right Five and the Candidate

Neil HartleyPathfinder SalesLeave a Comment

Candidate Benefits and Data Privacy

If you’re a candidate and have been asked to take The Right Five Pathfinder assessment you may be wondering what it’s all about, what’s in it for you and what we do with your data. Let’s spend a moment talking about one of the major challenges faced by B2B tech startups – getting their first Sales hire right. Most founders … Read More

Simple Startup Math

Neil HartleyValue Creation JourneyLeave a Comment

a pen and mathematical equations

My thanks to ex-colleague Greg Head for highlighting the often missing simple startup math in startup investor pre-pitches. He’s highlighting companies that are (generally) pre-revenue but who are articulating making it big without a supporting plan. On the valuation curve, he’s talking about businesses effectively at time zero and asking the questions: How are you going to get your first … Read More

How Much Per Lead!?

Neil HartleyHiring ChallengesLeave a Comment

image of different bank notes

If you’re a B2B tech founder with previous marketing experience then you’ll be well aware of the costs associated with creating awareness in your business and turning that awareness into leads.  It’s certainly not unusual for a steady-state cost per lead to be north of $50 and significantly more in highly competitive sectors. And that’s steady-state. Figuring out how to … Read More

Will Your First Sales Hire Have 3D Night Vision Skills?

Rob BakerPathfinder SalesLeave a Comment

The Milky Way

Stargazing can be amongst the most stimulating and peaceful of pursuits. Hours can drift by in seemingly a blink such is the enchantment of the constellations. The sheer scale of our own Milky Way galaxy, let alone the wider universe, is mind boggling beyond comprehension. The distances are vast: more than 200 billion stars and a diameter of ~200,000 light … Read More

The Right Five Journey (part 5)

Neil HartleyValue Creation JourneyLeave a Comment

a road disappearing into the distance

Welcome to part 5 of The Right Five journey, from concept to product. In an attempt to provide continuity between these posts I re-read the last one and noticed the comment, “in a world of [almost] unprecedented uncertainty”. That just got ratcheted up! Indeed, regular readers will know we outsourced the development of our product to a software development firm … Read More

Your Pathfinder Could Be Someone Who Crashed & Learned

Rob BakerPathfinder SalesLeave a Comment

wooden tiles spelling learn from failure

“Candidates who have experienced failure with a back catalog of tales of adversity in their careers are of the most interest to me; in short, I am looking for someone who has failed”, to paraphrase the interviewer’s opening gambit. The occasion was a first interview to facilitate a move from one well established and mature industry into a relatively new, … Read More

Working Together to Hire Your First Salesperson

Neil HartleyHiring ChallengesLeave a Comment

An image showing the hiring process and responsibilities when using The Right Five

Many B2B tech founders struggle to successfully make their first sales hire. Why is it so difficult? There are three main reasons.  1) what sales support founders think they need and what they actually need to get their business to scale are often misaligned. Founders often lean towards salespeople with the best rolodex or who are the most extroverted, neither … Read More