Founder Seeks Pathfinder for Mutually Beneficial Relationship
B2B tech founders will find they are best served by considering their all-important first Sales hire, The Pathfinder, as a ‘Comrade-in-Arms’ rather than a pure Sales functionary. According to Merriam-Webster, a business centric definition of a ‘comrade-in-arms’ is “a person one worked together with to achieve something”. Those few words perfectly encapsulate how B2B tech founders should shift their mindset to … Read More